VIRTUE Full Shampoo
Nothing quite sends our worry sensors into overdrive more than running our hand through our hair and noticing a clump of loose strands. Sudden hair loss and thinning can cause anyone to panic, but as it turns out, hair loss is more common than we think. In fact, the American Hair Loss Association estimates that up to 40 percent of individuals who are struggling with hair loss are women. But before you fill your shopping carts with products, it’s important to first make sure you’re addressing the problem down to its roots. Fine and limp hair got you down? Fret not. Featuring alpha keratin 60ku, artichoke-leaf extract and phospholipids, this shampoo cleanses and dissolves excess oil, fights frizz and humidity and plumps each strand to add volume and density from the inside out.