This is a very easy-to-apply gel-creme formula. The color "Happy" is *really* beautiful for fair skin. This blush is so very beautiful on and looks super natural. It goes on pretty sheer, so it does need a little building up, and I don't think it would show up very well on medium or darker skin tones. I'm taking off one lippie because the staying power isn't the best on my dry skin, so I think it might wear off even faster on combo/normal/oily skin; however, it is easy enough to apply a little more when it wears off. I apply with fingers and tapping, but I'm sure a BB or brush would work well, too. As with all things Chantecaille, it's not cheap. It comes in a very easy-to-use tube that doesn't dispense too much product. I think I will buy it again just because the color andc the way it looks is so gorgeous (and I'm also a big Chantecaille devotee), but in terms of performance the Kjaer Weis cream blush is still my favorite because it has better staying power.